Conversational User Interface and Experience Design

Designing for
India's next 100M
digital users

9 years of experience designing product support and self-service experiences for vernacular, mobile-first, low-trust global users across domains including consumer AI (Amazon Alexa), telecom (Vodafone Idea), and enterprise networking (Juniper Networks · Hewlett Packard Enterprise).

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Conversation Design Service Blueprinting Voice Interfaces Vernacular UX AI-native Experiences Mass-market India Conversation Design Service Blueprinting Voice Interfaces Vernacular UX AI-native Experiences Mass-market India
Profile · 01

A generalist at heart with service design as core work area who has shipped iterated, and defended work for users at scale.

I've spent nine years designing self-service experiences — wearing different hats along the way (VUI designer, conversational AI lead, chatbot platform owner, experience design lead, Senior Solutions Architect) — for the kind of user most product teams overlook: Tier-2 city telecom customers, voice-first users in Hindi-English switch, network admins debugging at 2am, and consumers in India & across the world learning to trust digital services for the first time.

My work spans conversational AI, voice user interfaces, service design, and AI-augmented support flows. I owned chatbot, voicebot (Collection & Retention), and email-bot platforms at Vodafone Idea, led experience design for Juniper Networks' Next-Gen Digital Assistant through the HPE acquisition, and spent three years inside Amazon's Alexa team designing voice for users I would never meet.

Currently rebuilding visual UI fluency in parallel. Drawn to senior IC work where conversation design, service blueprinting, AI-native and Agentic experience design are central, not peripheral.

Selected case studies

02 published · 01 in progress
01 — Vodafone Idea · 2023–2025
Conversational design · 7 circles
Designing self-service for India's next million digital users
02 — Amazon Alexa · 2017–2021
VUI design · 18,265 enablements
Designing voice for users I would never meet
03 — HPE Juniper Networks
Networks · Current role
Re-imagining post-sales support for enterprise networking

Awards & recognition

Selected · 2018 – 2020
Q2 2020
Mountain Mover Award
Recognized by Amazon Global Leadership for cross-regional Alexa Skills testing initiatives — security and policy work spanning all marketplace regions.
Amazon Alexa
Q4 2018
Wizards of Alexa
CP Precision Program achievement award for sustained certification quality on the Alexa Skills monitoring team.
Amazon Alexa COPS
2018 – 2020
ASM Champ × 4 — Spot Awards
Four-time Spot Award recipient on the Alexa Skills Monitoring (ASM) team — recognized for Customer Obsession and Ownership.
Amazon Alexa
2019
VOXCON 2019 — Selected Representative
Chosen to represent the team at India's Voice First Conference, New Delhi.
Amazon Alexa India
2017 – 2018
Core Contributor — Alexa India Launch
Recognized for contributions to the India market launch as part of the early Machine Learning Data Associate team in Chennai.
Amazon Alexa Data Services
2020
Alexa Developer Rewards · Qualified, Declined
Personal Alexa Skill (Voice Recognition) qualified for the India marketplace rewards program; declined to accept for policy compliance as an Amazon employee.
Amazon Alexa
9
Years
shipping work
175+
Alexa Skills
designed & shipped
7
Telecom circles
delivered
45K+
Active users
on personal projects